Biotechnology Marketing Group

Est. 2008: Biotech Professionals Sharing Information and Networking

Discussion Forum (3)

Discussions Replies Latest Activity
Mary Canady

Biotech branding: going out of style?

We've seen companies like GE Healthcare, Thermo Fisher, and Invitrogen swallow up brands (Amersham, Molecular Probes, Dharmacon) like the...

Started by Mary Canady in Uncategorized

1 Oct. 14, 2008
Reply by Sumit Singh
Mary Canady

Toughest Challenge When Positioning a Product?

We've all been there. Somehow a product makes it through the system with no good positioning, in other words no advantage over the compet...

Started by Mary Canady in Uncategorized

0 Aug. 20, 2008
Mary Canady

Best biotech product launched in 2008?

What is the best/most impressive biotech product you've seen launched in 2008?

Started by Mary Canady in Uncategorized

0 Aug. 20, 2008

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